Name: SEO Course in Vadodara - eCare Upskill
Author: admin

Course Content

Introduction to SEO

What is SEO?
Why is SEO important?
What are Search Engines, and how do they work?
What is SERP?
SERP Features
White hat vs Black hat vs Gray hat SEO

Keyword Research

What are keywords in SEO?
Importance of Keyword Research
Types of Keywords
How to do Keyword Research?
Best tools for keyword research
Keyword Search Volume and Competition Analysis
How to Find Long tail Keywords?
Understanding Search Intent
LSI Keywords
Reverse keyword research

On Page SEO

What is on page SEO & its importance?
How to optimize meta tags?
How to write effective meta title?
How to write convincing meta description?
Heading Tags
Meta Keywords
Meta Robots Tags
Image SEO
Internal linking strategies
Voice SEO
Anchor text
Domain Authority
What is website structure and why it matters in SEO?
SEO-friendly URL structure and folder/subfolders
Subdomain vs directory
On page SEO Checklist

SEO friendly Content, Planning & Strategy

Role of Content in SEO
Researching and Identifying Audience Needs
Developing Content Plan for Website or Blog
Content Cluster Strategy
Avoiding Keyword Cannibalization
Converting traffic to leads
What is SEO-friendly content and its elements?
Understanding keyword stuffing
Googles Algorithms & Content Guidelines
What is Plagiarism and how to avoid it?
Readability
Analyzing content for improved CTR

Project Setup (Doing SEO from Zero Level)

Step by Step process to start a new SEO project
Setting clear and measurable SEO goals
Competitor Analysis
Developing an SEO Strategy
Doing SEO on live WordPress site

Google Analytics 4

What is Google Analytics and how does it work?
How to Set Up Google Analytics?
Understanding Users, Views, Engagement Time, Event Count
Bounce Rate
User and traffic acquistion
Source and medium concepts
Demographics of audience
Devices & technology of visitors
Page level analysis of website
Tracking individual user actions
Concept of Events
Concept of Monetization in GA4
How to create reports in GA4?
How to customize reports in GA4?
Setting up UTM parameters

Technical SEO

What is technical SEO and its importance?
What is XML Sitemap & How to Create?
What is HTML sitemap & How to Create?
What is Robots.txt file & How to Create?
Canonical issue
Open Graph Tags
Twitter Card
HTTPS and security considerations
404 page & Creating a Custom 404 page
Finding & fixing broken links
Setting up Redirections
Website speed and performance (with tools)
Mobile friendliness and responsive design
Crawl Budget Optimization
Breadcrumbs
Chrome Extensions for SEO Productivity
Introduction to schema and its role
Different Types of Schema
How to create schema code?
Validing code with Rich Results Test
How to Check Schema on a page?

Google Search Console

Introduction to Google Search Console & its uses
GSC vs GA
How to set up GSC using various methods?
Sitemap submission
URL inspection
Tracking performance, keywords, CTR, position
Filtering and comparing performance
Using Regex Filters
Indexing report
Understanding and fixing technical issues
Page Experience
Core Web Vitals
Mobile Usability
Enhancements
Security and Manual Actions
URL removal

Web stories

Introduction to Google Web Stories
Setting Up Web Story Plugin
How to Create a Web Story?
Best Practices

Off Page SEO

Introduction to Off page SEO
Importance of backlinks in SEO
Do follow vs no follow backlinks
How to build backlinks?
Article Submission
QnA Submission
Link Building Best Practices (Dos and Donts)
Guest posting and outreach
Skyscraper technique
PR Submission
Business listing
Infographic submission
PDF/PPT submission
Image Submission
Social bookmarking
Classified submission
Forum Submission
Directory submission

eCommerce SEO

Importance of eCommerce SEO
Traditional SEO vs eCommerce SEO
Creating High Quality Product Descriptions
User Generated Content and Reviews
Logical Site Structure
Categories, Subcategories, and Product Pages
SEO for Product Images
Schema Markup for Product Pages

International SEO

Introduction to International SEO
hreflang tags
URL Structure for International SEO
Best Practices

Local SEO

Introduction to local SEO
Setting up Google My Business (GMB) profile
NAP consistency (Name, Address, Phone Number)
Local citations and directories
Local SEO ranking factors
Local SEO optimization techniques

Common SEO Pitfalls

Google core updates
Keyword cannibalisation
Link disavow
Orphan Pages

Site Audit: Checklist & requirements

Why audit your site?
How often to audit the site?
Audit requirements
Using Google Search Console
Technical audit checklist
How to do Technical Audit of a website?

Creating SEO Cyrstal Reports for Projects or Clients

Things to Include in Report
How to create the report?
Creating topic clusters within seconds
Discussing KPIs with clients
Templates and Examples

Using ChatGPT for AI powered SEO

Understanding the capabilities of ChatGPT
Generating blog post ideas with ChatGPT
Creating topic clusters within seconds
Using ChatGPT for headline ideas
Creating SEO-friendly content outlines
Using ChatGPT strategically for SEO content
Writing outreach emails for guest blogging
Creating schema markup using ChatGPT
10+ Use Cases of ChatGPT in SEO
ChatGPT Prompts to Do It Yourself

Future of SEO

AI s impact on SEO
Search Generative Experience (SGE)

Student's Feedback - eCare Upskill Training Program

eCare Upskill

4.8

Based on 173 reviews

review us on

Himanshu Patel

13:51 16 May 25

Starting process is absolutely smooth and the queries about the courses are defined very clearly and it’s understandable no barriers for the questions you ask Inshort totally worth a visit and get a briefing about the clasees

Harsh Shah

19:53 14 May 25

One of the best digital marketing company. Good response & great knowledge I really appreciate andThanks so much for eCareUpskill improving ranking of my site This is a best digital marketing company in Varodara Gujarat

ideal hair

10:30 09 May 25

Tanya Agrawal

09:48 09 May 25

Abid Bhai

08:33 09 May 25

Staff is very good and kind👍

Laxmiben Thate

07:23 09 May 25

Very good

Jay Javiya

06:21 09 May 25

Counseling was great as well as communication is very smooth and attractive.

Harshit Parmar

12:21 08 May 25

Anjali Shukal

09:24 08 May 25

Great place to get experience on real time projects, by which your concepts get more polish

diya patel

06:32 08 May 25

Indu Gosai

08:52 07 May 25

Excellent

Kishan Rathod

07:08 06 May 25

Archi Patel

08:06 05 May 25

It was good

Ankit Prajapati

10:30 24 Apr 25

Recently I have completed my course in digital marketing and it was a very good experience with ecare upskill, especially Arbaaz sir explained very well and also made me do practicals of all the topics, overall I had a good experience with eCare upskill 👍

Dhrumit Vadukar

08:32 23 Apr 25

It was a nice experience and the facilities is very good about the digital marketing

Madhav Panchal

12:07 19 Feb 25

I had an amazing experience with eCareUpSkills while taking the Data Analysis course under the mentorship of Sarad Saho. The course was well-structured, covering all the essential concepts with practical, hands-on exercises. Sarad Saho is an excellent mentor who explains complex topics in a simple and easy-to-understand manner. His guidance and real-world insights helped me grasp data analysis techniques effectively.The interactive sessions, detailed explanations, and practical projects made the learning process engaging and insightful. I highly recommend eCareUpSkills to anyone looking to build their skills in Data Analysis!

Vrunda Fadadu

04:01 11 Feb 25

Huma Khan

04:24 08 Feb 25

I am currently learning Digital Marketing at E Care Upskill, and my experience has been outstanding so far. The learning environment is very supportive, and the instructors are highly knowledgeable. I would especially like to thank Nahid, Laxman Sir, Arbaz, and Divyani for their guidance and continuous support.The way they explain complex topics like SEO, social media marketing, and Google Ads makes it easy to understand and apply in real-life projects. The practical assignments and real-time projects have helped me gain hands-on experience in keyword research, on-page and off-page SEO, content creation, and data analysis using tools like Google Analytics and Ubersuggest.Thank you, E Care Upskill, for providing such an amazing platform to learn and grow in the field of digital marketing. I highly recommend this course to anyone who wants to build a strong foundation in digital marketing.

Harsh Shah

13:03 06 Feb 25

charmi chotaliya

18:18 05 Feb 25

The Data Analytics course at Ecare Upskill is easy to understand and very helpful. The trainers explain well, and the hands-on practice makes learning simple. Flexible timing and affordable fees make it a great choice. Highly recommended!

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Frequently Asked Questions

Q. What is the duration of the SEO Course in Vadodara?

Our SEO Course in Vadodara typically lasts for 4 weeks, providing comprehensive coverage of essential SEO topics within a focused timeframe.

Q. What's the average SEO salary in India?

SEO salaries in India vary. Experience is key. Freshers might start around ₹1.8-4 lakhs, while experienced professionals (3+ years) can earn ₹ 6-12 lakhs or more. Location and skills also play a role.

Q. How can I learn SEO basics?

Explore SEO through online or in-person courses for a structured foundation in keyword research, on-page optimization, and link building. Use free resources like Google's SEO Starter Guide and practice on a personal website or blog to strengthen skills.

Q. Who can enroll in this course?

This course is open to anyone interested in mastering search engine optimization techniques. Whether you're a beginner exploring digital marketing or a seasoned professional seeking to enhance your skills, our SEO Course in Vadodara caters to diverse skill levels.

Q. Are there any prerequisites for the course?

No prior experience or technical knowledge is required to enroll in our SEO Course. We welcome individuals from all backgrounds who are eager to learn and excel in the field of search engine optimization.

Q. Will I receive a certification upon completion?

Yes, upon successfully completing the SEO Course, you will be awarded a certification from eCare Upskill. This certification validates your proficiency in SEO techniques and can enhance your credibility in the industry.

Q. Is this course available online or only in Vadodara?

Currently, our SEO Course is offered exclusively in Vadodara. However, we are actively exploring options to provide online versions of the course to accommodate learners from different locations.

Q.Are practical projects included in the course?

Absolutely! Our SEO Course incorporates hands-on projects and assignments to reinforce your learning and enable practical application of SEO concepts. These projects empower you to gain valuable experience and build a portfolio of work.

Q. How do I enroll in the course?

Enrolling in our SEO Course is simple. You can visit our website to register online or reach out to our Vadodara office for assistance with the enrollment process. Our team is dedicated to ensuring a smooth and hassle-free experience for all learners.

Q. What kind of support will I receive during the course?

Throughout the duration of the course, you will receive dedicated support from our experienced instructors. From answering queries and providing guidance to offering feedback on projects, our instructors are committed to your success and are here to help you every step of the way.

Position	Entry-Level Positions (0-2 years of experience)	Mid-Level Positions (2-5 years of experience)	Senior-Level Positions (5+ years of experience)
SEO Specialist	INR 3-6 LPA	INR 6-12 LPA	INR 12+ LPA
Digital Marketing Executive	INR 2.5-5 LPA	INR 5-10 LPA	INR 10+ LPA
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